What is holistic approach of marketing?

Hey guys, I recently started a service that provides monthly blog content for small businesses (typically ecommerce, blogs, or other internet-based businesses). I've had some success advertising to my target demographic directly... but recently a small...

What major web apps have the best marketing sites (the pages you see before you sign up or log in)?  What principles or techniques do they use to persuade people to use app?

Specifically, what benefits do companies tend to reap when they follow this approach? How are these benefits affected if a product has only one brand manager during the entirety of its lifecycle?

Content marketing is a great way to show what special knowledge you have, add a little personality and show yourself an expert in the chosen field. The difficulty often is not to write about the things we excel in but to make this great and interesting...

In thinking of B2C companies like Zappos and Southwest whose corporate culture permeates their brand and influences their advertising, I am wondering if there are good examples of B2B companies that have taken a more "fun" approach to branding...

I'm considering selling my first novel (a sci-fi dystopia) under a pen name for branding and genre reasons. The thing is...I'm not sure how to approach this. I don't want to lose all of the credibility that I've built up under my real  name, but I don...

What is groupon's pitch to get businesses to join them and not simply take the time and build their personal coupon site ?

This is basically about the balance between optimizing the product and spending money on marketing. At the launch we can probably get lots of PR (press releases etc.). But when we launch I am not sure what the retention/referral rate will be: I want...