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What is holistic approach of marketing?

What are examples of B2B marketing that have taken a B2C style approach to their brand?

  • In thinking of B2C companies like Zappos and Southwest whose corporate culture permeates their brand and influences their advertising, I am wondering if there are good examples of B2B companies that have taken a more "fun" approach to branding.

  • Answer:

    At my last B2B company, we sold search marketing software. We did a search marketing contest every year to generate leads - but also crowned the winner the biggest search geek, awarding a trophy, iPad and t-shirt. Contests and sweepstakes are great marketing tactics for B2B and B2C - good luck with your fun marketing program!

Jana Fung at Quora Visit the source

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B2B is increasingly applying what works in B2C. Even if the purchasing process is usually different in B2B: more complex usually longer involving more decision makers At the end, you are still selling to humans. Their are tons of examples to mention. I recently watched these 2 videos from B2B companies: - Cisco doing viral marketing (not new, dates back from 2007) - Corning selling its vision of the future in this 2011 video Both videos help create emotional reaction to the brand in a way that is usually used by B2C companies.

Herve Peitrequin

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