What are some good ways to approach a company about a marketing strategy?
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What is groupon's pitch to get businesses to join them and not simply take the time and build their personal coupon site ?
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Answer:
At this point? "We have a huge mailing list of customers that will see your coupon. It will take you months if not years to get there. And because we have a strong brand name, our coupons are more noticeable/shared/used than others". Or in terms of strategy "we had a first mover advantage, and we acted on it in the best way possible".
Ron Berman at Quora Visit the source
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