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What is holistic approach of marketing?

What are the advantages of a product lifecycle approach to marketing?

  • Specifically, what benefits do companies tend to reap when they follow this approach? How are these benefits affected if a product has only one brand manager during the entirety of its lifecycle?

  • Answer:

    Usually a product lifecycle affects many aspect of the product marketing and related operations. Each step in the cycle can be described in a number of parameters, such as: - who are the major audience, who listen to company's message and buyers (from early adopters to conservative users) - market - moving from local to global, new to saturated So you can leverage your marketing communication efforts and coordinate activities with logistics and other operations

Julia Fedorenko at Quora Visit the source

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This article shows you three stages of lifecycle marketing that can help you find out the benefits of using this approach: http://www.automationfan.com/lifecycle-marketing/

Sylvia Rivas

Read chapter 19 of The Product Manager's Desk Reference, entitled "Post-Launch Product Management: Running the Business." http://www.sequentlearning.com/steven-haines-books.php

Steven Haines

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