Solucija - What would be a reasonable price for a CPM ad?

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What would be a reasonable price for a CPM ad?

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If DSP company A delivers 3X CTR when buying on Ad Exchanges then company B, can it price(charge) 3X higher CPM's? Quora

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Can a publisher charge on a "Cost per completed view" (CPV) basis for a video ad? It seems like a buyer can buy on a CPV basis but a publisher working through an intermediary like Google cannot. Quora