Find solution
What would be a reasonable price for a CPM ad?

What's the reason for Facebook insisting to approve my new ad, even if it is a 100% clone of an existing (and approved) ad?

  • Even if the only think I change is the bid price, the ad is still not automatically approved. Why is that? EDIT: I change the price itself to see where the optimum is. For example I change from CPM $0.02 to CPM $0.03 or from CPM to CPC, but the ad itself has not changed one iota. To me it looks like a waste of resources to have human re-approve an add which anyway is already approved. Since I assume Facebook has well-thought procedures and well-run operations, I am looking for whatever their reasoning might be.

  • Answer:

    If it's a new ad, it needs to be reviewed. Put it this way, the original ad may have been approved when Facebook's terms were different. Admittedly unlikely, but possible.

Jacob Ozolins at Quora Visit the source

Was this solution helpful to you?

Other answers

Bid-only changes should not require re-approval. If it does, then that's a bug and we should fix it.

Jinghao Yan

If it is a 100% clone, then why would you create that Ad? If it is not a 100% clone and there are slight modifications, then it has to be approved as even a single word change or image change or targeting change can break the guidelines

Advit Sahdev

Related Q & A:

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.