What mobile metrics do you measure?

Mobile app generated revenue? Mobile app reviews? Mobile app usage statistics? The amount of tweets about a mobile app? Increased web traffic from mobile apps to (web) servers? .....

Specifically focusing on retention, what do others in the mobile app space look at to measure an apps health? Active users by cohort, session length, number of users with 10+ sessions per week, etc.?

I am trying to identify some metrics that could be important to any local business running social media marketing (campaigns) and they are currently unable to measure due to lack of platform/tools available that are not designed to measure those metrics...

In agile development velocity is a relative measure of the team's progress and therefore not a useful metric for evaluating how well the team is doing. While no metric is perfect and anything can be gained (let me concede that upfront to avoid an argument...

What "parameters" makes sense to measure/benchmark when doing cold calls, so that you know when you're making progress even if you don't close the call for an appointment or a sale? For example, in football, even if you lose a game, there are...

If Customer Satisfaction IVR survey results are used to measure customer satisfaction, then what are the best metrics to measure efficiency (cost) in an inbound environment?

Software systems and their architectures tend to grow in size and complexity over time. Initially nice architected and value generated they tend to degenerate over years to code segments that nearly nobody in a team - other than the architects (which...

I was recently reading this article on Forbes : http://www.forbes.com/sites/geor... which touches on the 500 metrics or so that Amazon uses to measure its performance. Any insights into what these are? Quote: " Amazon tracks its performance against...

Sales is measured in actual sales numbers (quarterly, annually). Marketing is measured on lead generation (# of leads, lead sourced revenue etc.) and awareness.(press/analyst mentions etc.). Engineering on completeness and quality of releases. What metrics...