What are the most important metrics to measure a successful Mobile App Strategy?

We should take into account that every app  targets different business goals and audience. Bellow I have listed key metrics in three separate categories: Acquisition, Engagement and Outcomes. I recommend to measure these metrics in your app in order to understand how successful it is.Acquisition:The category covers all the metrics used to acquire users. Here are the most critical ones: Downloads New users Active Users Engagement:This category covers metrics that will tell you what percentage of users stick with your app after downloading, Retention Drop off rates Session length Outcomes:Outcomes are the areas where users convert in your app. In-app purchases App purchases Goal conversions (sign ups, view a certain screen, etc.) App monetization If you're interested, here is a free eBook, titled: " Key metrics to measure for optimizing your app", that can help you better understand these metrics:https://www.appsee.com/ebooks/key-metrics-to-measure-for-app-optimization?cpnid=701b0000000W1Gz

It depends on lots of factors - stage of startup, business model and availability of data. A metric should be relatable, measurable and actionable. I am fan of Pirate metrics AARRR! (Coined by venture capitalist David McClure) ​ This is acronym for five distinct metrics categories that startups should keep track of - Acquisition: Downloads, Clicks etc. Activation: Significant action performed by user so that there is stickiness e.g. sign up conversion, subscription Retention: Frequency of users coming back, session duration etc. Referral: Viral growth, Share, Invitation Revenue: Sales, Added to Cart, Leads Now for early stage startup - acquisition and activation matter most. You want to be in right market with right product i.e. attain product- market fit before money drains out . This can be any metric that's relatable, measurable and actionable - for Airbnb it was number of homes of professional photographer registered (they experienced hockey stick growth after 20 photographer hired). There is no denying of importance of instinct - instinct leads to experiments (fuel for growth in startups) and data is only proof. It's easy to get lost in data and in vanity metrics. You should focus on key metric at particular stage of startup. This metric can one of AARRR depend on startups goal at that particular stage -  product-market fit, scale or generate revenue! You have to focus on one key metric that drives the organisation (at least at founder's level).  I will suggest Lean Analytics book who are more interested in this topic.

There are lots of metrics you can use when estimating how successful your app strategy is. However, in fact there are only 3-4 of them that you should focus on depending on your app type and your marketing strategy goals. Here are 4 of the most popular metrics, that are typical for the most of apps: 1. Customer Lifetime Value 2. Retention rate 3. Average revenue per user. 4. Conversions However, don't forget to adopt them to your own strategy. And to add other metrics that are typical for it. Here is a nice article on all metrics for mobile apps and the ways you can measure them: http://blog.ubertesters.com/know-users-truly-love-app-9-crucial-kpis/

A very simple but super important metric to measure app engagement is taking the 4-5-4 test. An app is most likely to be a monetary success if it passes the 4-5-4 test which follows that if a user can realistically be expected to use the app atleast 4 times a day, for atleast 5 minutes (per use), and keeps it for atleast 4 months. Always remember, a strategy would take time to show off results.4-5-4 test doesn't imply that you will have to wait for 4 months to get the right results. It implies that you have to keep changing your strategies till you pass the 4-5-4 test. If the user is discontinuing using the app in a day or few weeks -  check the user flow of the app, check if the app is not crashing on devices or whether the app is lacking in UI. Do comparative research and then change your strategy accordingly. Keep iterating till you pass 4-5-4 test. When you pass the test, that's when you can say that that particular strategy works for your app.

This is a question many developers struggle with. There are a few metrics (a.k.a. KPIs) that are suitable for measuring the success of any app, such as the number of downloads and daily active users. However, it is up to every app developer to define (quantifiable) goals that are most important for the success of the app. For instance, if you have an app that is targeting a small, but lucrative, niche, it's understandable you won't be focused as much on improving number of downloads but more on making sure the average revenue per user  is as high as possible. I recently wrote an article about key metrics. You can find it on our company's blog: http://blog.personagraph.com/users-love-app-8-metrics-find/

1. The number of downloads Of course, this data can’t show you the true number of active user. But it helps you to check the effectiveness of promoting channels and count user’s base. Users download app from different resources and analytics tools have the capacities needed to track the performance of all the traffic sources that you use to promote your app. Most people who’d downloaded your app will drop it after the first usage. That’s why you must analyze if the app provides a real value for users, which is impossible if don’t know who they are. 2. Users Information about user’s age, gender, preferences, devices, locations can help you to understand their expectations about your app. 3. User engagement User engagement metrics show how attractive is your app. These metrics usually include session length, time that user spent in app, session interval, in-app activity and number of active users. 4. User retention This metric shows how many users use your app after first sessions. Analyzing user retention will help you understand what’s working and what isn’t, how updates affect your users, and eventually, how to create a solid, loyal user base which will guarantee stable revenue and high conversion rates. 5. Monetization Monetization rates describe how successful your app is at reaching the business goals you’ve set. The following are the KPIs referring to app monetization: conversion, average revenue per user, and a user lifetime value. Read more https://yalantis.com/blog/understanding-app-analytics-metrics-and-aarrr-in-case-youre-a-pirate/

The 'most important' metrics can really vary depending on what kind of business you're in, what stage you're at, and who your target audience is. But there are a number of general mobile metrics everyone should keep a close eye on, no matter what.The most important metrics to look at no matter what stage your business is at, or who your target audience is, are: 1.. Retention Rate 2. Cost Per Action 3. Monetization 4. Bounce RateAn article by Kissmetrics titled, “8 Most Important Conversion Metrics You Should Be Tracking gives a good explanation of which metrics you should focus on and why. https://blog.kissmetrics.com/the-8-most-important-conversion-metrics-you-should-be-tracking/If you have a retail business, there are more specific metrics covered in this blog post I wrote in response to questions we were receiving from some of our retail clients: “Don’t Let Mediocre Be Your 2016 Mobile Strategy” http://apppartner.com/dont-let-mediocre-be-your-2016-mobile-strategy/

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Hello - great question!  I'm a Product Marketing Manager with Apsalar, a mobile marketing analytics and advertising company. We specialize in helping app developers/publishers/marketers gain valuable insights into their mobile app users with our free analytics. We also help them get users into their apps with our behavioral targeting solution. There are definitely plenty of key metrics to look at, but some of the more important ones are associated with engagement, retention, and monetization of your app. One metric/concept that you should definitely dive into is lifetime value, which is essentially the amount of money that a user will generate over the period he/she uses your app. At the end of the day, the majority of your users will not monetize your app, so it's important to measure the lifetime value of your users to help you decide how to segment your users. If you're interested in learning more, feel free to check out our website here: http://apsalar.com/?leadsource=Quora&leadsourcedetail=quoraanswers_wl or you can email us at contact at apsalar dot com.