What is email marketing tools?

What tools are available to measure the email client your email marketing recipients' are using?

  • Most website analytics tools measure the browser your sites visitors use when they reach your site.  Are there similar tools available to measure the percentage of your  recipients are using Outlook 2010, Outlook 2003, Gmail, Hotmail, Thunderbird, etc. to read your email message?

  • Answer:

    If you use Litmus (http://litmus.com/), they have a feature called Email Analytics (formerly Fingerprint) that you can run on your lists and get an idea of; if the recipients have images turned on. This is independent of the ESP that you use, so it's a bit more flexible in that sense.

Jeff Doan at Quora Visit the source

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Other answers

Not all ESPs have it, yet, I believe Litmus, Return Path & maybe Pivotal Veracity also offer it as a stand alone feature for any sender however the send their emails, you'll need to check that though. Campaign monitor were the first to produce this feature. Essentially the way that the tracking image in emails are loaded tells the ESP which email client opened the email, not unlike browsers but less clear. Form what I remember the extra information provided with the tracking image post back was not clear about the client only different for each, so you had to work out which was which.

Andy Thorpe

You will be able to get this out of an ESP, but really only for web based email clients because I think they go by the domain of the email address - http://hotmail.com, http://yahoo.com, http://gmail.com, etc. This isn't possible for clients like Lotus and Outlook since the domain is unique for each business/subscriber. You might want to check out ReturnPath though. I don't think they have a tool that will give you this info, but there may be something new. They did just release a tool that provides you with numbers on what devices subscribers to your emails are reading them on. Good luck.

Dave Cunningham

Yes. If you use a decent email service provider such as Campaign Monitor (or similar) this is a part of their standard reporting.

Julian Wellings

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