What are some customer engagement strategies for web services?

Hi . I think the first step towards planning customer engagement strategies would be to have a good customer support system in place. Pre-sales and post purchase assistance is crucial for the success of a well-planned customer engagement strategy. I would suggest you to have a look at http://customer360.co/?utm_source=social&utm_medium=quora&utm_campaign=StarterMarch. It provides a wide variety of customer support features so that companies can build engagement strategies that work best for their business. Here are a few features offered by Customer360 that can help you while building customer engagement strategies. Online features: - A helpdesk, power-packed with automations, routing rules and settings, which can make managing customer queries and requests easy and effective. - Live chat, supported by customizations and queue settings, makes it easy for companies to have an easy flow of customer interaction. - Customizable feedback widget and iframe enables companies to build their customer feedback forms as per their requirements so that a consistent brand message is sent out. - Infinite email integration allows a company to have all its mails pouring into the helpdesk. Offline features: - Customer360 helps companies build their unique QR code which they can then use in all their offline modes of communication. Social media integrations: - Facebook integration helps companies increase customer engagement through one of the most popular social networking sites across the globe. - Companies also have an option to install a widget onto their Facebook pages so that customers can interact with them privately. - Twitter integration enables companies to connect with their customers on this other popular social networking site. Mobile: - In-app helpdesk and in-app chat enables companies to easily engage with customers through their mobile apps. Rich media: - Customer360 allows high quality screen sharing, audio calling and video chatting between customers and agents to enhance the support process. If you liked what you read, I would recommend you to try out Customer360 for free for a period of 30 days. Disclaimer:  I am a Customer Engagement Specialist at Customer360 & I highly recommend this product.