Why is AdWords ignoring my daily budget?

Google AdWords: Why are my ads not showing even though the daily budget Is not reached?

  • It is a placement campaign with networks that I specified, The ads stop showing before daily budget is consumed. I paused networks with low CTR and automated the bidding, yet same problem occurs.

  • Answer:

    How are your ads being delivered?  If you have the campaign set to deliver ads througout the day, the system is probably conserving some budget for late-day hours. If clicks do no materialize during those hours, then your budget won't get spent.

Theresa Zook at Quora Visit the source

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