Why is the use of product placement important?

Is DVR causing shows to use more product placement?

  • I know product placement has been around for awhile, but the last few years, it just seems more blatant and obvious. Do you think this is because people with DVR's are skipping the commercials? Or do you think television producers are just more greedy than before?

  • Answer:

    Product placement has definitely gotten more blatant and obvious since DVRs have come on the market. Advertisers have lost (and are losing) millions of potential customers and they're trying to capitalize on any way to reach those people. There have been tons of news stories on this happening.

Allen at Yahoo! Answers Visit the source

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