How do I put a search engine onto my web site?

Search engine optimazation for my hotel in Blackpool UK?

• I have built what i thin k is a pretty good looking website considering i have had no kind of IT or web building education but I don't quite understand how to make it search engine friendly...I have paid for google adwords and facebook ads and also microsoft keywords but all it's doing is costing me loads of money. can somebody give me some tips please? I want my site to appear when people put things like "hotel blackpool" or bed and breakfast blackpool"

• Answer:

  SEO is a very specialized field that even few people who claim to do it are very good at. Put the term into a search engine and start reading - slowly. Take copious notes. Print everything. Eventually you'll get an idea of what it entails and, maybe, even some idea of how to do it well. (Just throwing things into meta tags won't do anything but waste your time. If fooling around like that brings your site to the first page in a search, buy a single ticket to the Irish Sweepstakes - it'll probably be the winning one.) Once you have an idea of what SEO entails, you might consider hiring someone. Or you might want to do it yourself. But you're not going to learn what it entails by reading an answer here. It's almost like asking for the answer to everything. "42" doesn't help much.