How to increase PR of sites?

How to improve sites's backlinks & PR? Any effective Method to increase Backlinks?

Site is http://www.perceptionsystem.com/ & If any one is interested to do link exchange with same category site, plz send your info at [email protected]
Answer:

Well first thing is to create good content so people will naturally link to them. Second way is to find out whos linking to similar pages http://www.howrank.com/Backlink-Fetch-SEO-Tool.php and then request that they link to you. More quality links = higher pr.

Poonam P at Yahoo! Answers Visit the source

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