What should an individual earn for advertising for a company?

How much would one earn in an advertising agency in MANILA, Philippines? Preferably an international company.?

• Answer:

  The income is always depending on your qualification, the position, and the multinational agency's pressing need. A fresh graduate is normally hired at P30,000 per month. An Account Manager with about 2 years experience can get a pay, when pirated, of as much as P80,000 per month. Heads of account management units (called account Directors, or Management Supervisors, or Business Unit Heads) on the average get a salary of P200,00 per month. This is also the typical salary of Creative Directors. It is not unusual for a top ad agency to pay as much as P400,000 per month to a superstar Creative Director. Depending on the pressing need, an ad agency once offered a BMW to the head of an account group in charge of a very profitable but most-difficult-to-handle client. This, on top of her P300,000 per month salary. The salary scale in ad agencies is very fluid. A Creative Director who becomes the star of an Ad Congress Awards Night, when pirated, can get twice his/her present local pay, plus perks like a brand new car and/or a Makati condominium unit. Executive compensation (top management) is determined by the company's performance, with generous bonuses on top of the fat salaries. All of these are considered fair compensation for this very high-stress job. Edit: If I were you, I would consider either free-lancing or setting up a small design studio. There is more money to be made, and it is more fulfilling to work for your own company. The earnings will be in more direct proportion with both your skill and effort. In an agency, you are compensated on a fixed basis, no matter how much income the agency derives from your work. Even while there are bonuses.