How to prospect for new clients?
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Answer:
Two answers: -Competitive analysis. Who is your competition and how do they prospect for new clients? Where do they advertise? What demographic/psychographic are their ads and marketing campaign targeting? -With the help of experts in your field. That could range from hiring a consulting experienced in your field, to hiring a successful employee from the competition, or from a similar firm in another city who, and knows what works and what doesn't.
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Other answers
A client base will vary greatly, depending upon what sort of business is serving it. For example, the way to prospect for new clients of a Funeral Home would be quite different from the way one would prospect for those to be served by a cruise holiday line. Research what the client base is currently, what trends have developed in the change of demographics of them, and follow the trend. Scout out the competition, if possible, and buy customer lists, which are a relatively inexpensive way to get to your targeted market.
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