How much should I sell my magazine for?

How should i sell The Economist to the masses? its quite an expensive magazine, Rs. 200/- for weekly edition. ?

• The Economist is read by a particular segment mostly like industrialists, bureaucrats, and may be some B-school students. also, people in india are price sensitive. so what measures and strategies should The Times Group use in order to sell the magazine to the masses?

• Answer:

  It's difficult to try selling business magazines like the economist to the masses. That isn't their target audience, is it? because the articles are Their in-depth analysis of financial matters are topics most lay people aren't interested in. Maybe the focus should be on the target audience and not in trying to get readers unfamiliar with the subject. Besides, most of the content is free online,so maybe a lot of readers just get it off the net instead of subscribing.