Advertising: How Do I Create An Online Video?

Advertising Report?

• Advertising Report 1. Introduction My report is based on advertising and how much it influences our behaviour and actions. Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year. Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn't cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts. It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women. 2.1 Symbolic codes Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts. When I surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%. 2.1.1 Colours Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives. By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic. 2.1.2 Costumes The style of clothing can tell you more about the historical date or type of character. 2.1.3 Setting The environment can suggest the type of product it will be representing or the type of person representing the product. 2.1.4 Body language In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about. By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it. 2.2 Written codes Any written information on the advert is classified into written codes. 2.2.1 Headings Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time. 2.2.2 Catchphrases People don't have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don't realise how bad the product is but always look on the good side of the product. 2.2.3 Product information Product information gives more information about the product. In the earlier days (1950's) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are. 2.3 Technical Codes Technical codes rely on the technology of image to create meaning. 2.3.1 Shot type and angle Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning. 2.3.2 Lightning Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product. 3. A.I.D.A 3.1 Attention Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique. On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don't realize how much of things are actually advertised. 3.2 Interest When adverts have got the audiences attention, they must keep interest by using readers beliefs, values, attitudes and desires to keep them reading. 3.3 Desire To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product. 3.4 Action Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like 'hurry last days' or 'stocks won't last', which makes the consumer believe they don't have much time. 4. Stereotypes Stereotypes are a way of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray. 5. Language 5.1 Connotative Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood. 5.2 Emotitive When words or visual images add either a positive or negative meaning to something we see, hear or believe. 5.3 Colloquial Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans. 5.4 Figuarative Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia. 5.5 Neologisms Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good. 6. Context Context is about the consumer and producer of advertising. 6.1 Producer Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials. 6.2 Consumer The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don't think they could be influenced easily. 7. Conclusion Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said they dont get influenced easy, i think that everyone has a weak point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn't buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn't about the product anymore, its all about the image and how it set out to look.

• Answer:

  Honestly? You don't say how old you are but if this is for college.. It is bitty, disjointed and poorly structured. I'm guessing English is not your first language. Use a spell checker at least even if you have trouble with grammar. Sounds like you have cut and pasted bits from other people's reports and you don't really understand what you are writing about. Look up Neologism. Sorry.