Skills required for marketing and HR in MBA.

SUB : GENERAL MANAGEMENT?

• SUB : GENERAL MANAGEMENT CASE – I Executive Time Management The daily work schedule of Mr. Prabhakar, senior executive – Marketing, at the Crystal Co. Ltd., is as follows: Time Activity 6.00 a.m. to 9.00 a.m. Morning activities (include bath, breakfast, Watching T. V. News, Newspaper reading and yoga. 9.00 a.m. to 10.15 a. m. Traveling. 10.15 a.m. to 11.15 a. m. Going through inward letters, dictations of letters and papers, glance at the day’s targets and discussion with office staff. 11.15 a.m. to 12.45 p. m. Visitors (include Customers, agents and dealers, advertisers etc.,) 12.45 p.m. to 1.30 p. m. Lunch Break. 1.30 p.m. to 2.30 p. m. Dictation of routine papers and letter. 2.30 p.m. to 3.30 p. m. Meeting with Junior executives and other staff members (mainly for routine ) 3.30 p.m. to 4.00 p. m. Meeting with his boss i.e. General Manager – Marketing. 4.00 p.m. to 5.00 p. m. Visitors (same as above) 5.00 p.m. to 5.30 p. m. Dictation for letters of urgency and glance at the day’s achievements. 5.30 p.m. to 6.45 p. m. Traveling. 6.45 p.m. to 7.30 p. m. Refreshment, Chitchat with wife, reading of evening newspaper and family letters etc., 7.30 p.m. to 8.00 p. m. Glance at urgent or pending office papers, updating of diary and preparation for the next day. 8.00 p. m to 8.45 p. m. Discussion and chitchat with children (on their studies and other activities) 8.45 p. m. to 9.45 p. m. Dinner with T. V. Programmes 9.45 p. m. to 10.30 p. m. Evening walk with wife 10.30 p. m. to 11.00 p. m. Meditation, sundry reading – noting prayers etc., Now, Mr. Prbhakar who is 40 years old wants to do an evening, part-time, one year diploma in systems management, to equip him with better skills and knowledge. This diploma requires 3 hours attendance on 2 working days apart from Saturday (2.30 p. m. to 5.30 p. m.) every week. Mr. Prabhakar’s company observes a five day week. He spends Saturday for domestic activities and takes full rest on Sunday. Required: Advice Mr. Prabhakar, for an effective time management, to enable him pursue his studies. CASE NO - 2 Maximizing Output Mr. Kapoor, head of the ‘Production Planning and Control Department ‘of BELCO Ltd, Mr. Kapoor is known for his hard work and involvement in every important decision taken by his bosses. He is with BELCO for the last twenty years and supposed to retire after and the ten years of service. He is known for his mild temperament and very friendly nature. He looks after production planning for both the factories, at Pune and Jamshedpur. He devotes half of every month for visiting and directly controlling these two factories. He has got a young team of five engineers, three MBA graduates and one computer graduate. Unfortunately, Mr. Kapoor doesn’t have an effective information system and communication infrastructure. His subordinates do not report to him properly and in time. Mr. Kapoor always faces a problem when he has to submit the production plans to his superiors and to the factories. Market variables have now drastically changed. BELCO does not enjoy any monopoly now. Ancillary houses can now think alternatively. Suppliers also are demanding timely orders from BELCO. Sales executives of the company are fed-up with the poor factory supplies. Mr. Kapoor works for twelve hours in the office, without any concrete support from his colleagues. None of his colleagues are willing to work beyond office hours. Mr. Kapoor’s bosses, though they appreciate his hard work, are not fully happy with him. He has now realized that, because of his disorganized and untimely approach to work, he is not in a position to deliver the right goods in time. These days, with increasing pressure of work, he forgets his priorities. He also forgets the commitments he made to his colleagues, his family members and friends. Sometimes he feels frustrated. He is afraid that he may not get his next promotion, which is due after six months. Required What are your suggestions for Mr. Kapoor, to maximize his output and give it in time? CASE NO - 3 Avoiding Time Wasters Mr. Madan, a finance executive in Goodwill Company Ltd., is working with this company for the last six months. He comes from a foreign management institute, with an MBA in Finance. Being young, ambitious and hard working, he doesn’t want to waste a single minute of his work –schedule. Mr. Kumar, a senior colleague of Mr. Madan, is working for the last twenty years at Goodwill Co. Ltd. He is to retire after six months. Mr. Kumar handles only the payroll and therefore has got considerable leisure time. These days, he has started visiting Mr. Madan’s cabin too often. He visits him without any notice. Mr. Madan feels that Mr. Kumar is wasting his time. It is difficult or rather impossible for Mr. Madan to tell Mr. Kumar dir

• Answer:

  This is special education for those who have additional needs. Your question would be better posted in a different category.