What is the role of Marketing Research?

Which research methodology & analysis technique for "Role of marketing in new Inductrial product development"

• I am doing MBA project "Role of Marketing in new Industrial Product development ( Product is Air Filter)". Marketing performs varios functions like Customer input gathering,Competitor's study,Pricing,Submitting drawing,submitting prototype,Follow up, So my Project became technical. We Gathered competitors data for comparision. & also Customer inputs as it is customised product, Conducted customer satisfaction survey. Data I gathered is all technical or theorotical What Research methodology & analysis technique I should use.? What should be my hypothesis HOw can i prove it by some technique. What graphs ,tables should i show.... What analysis shouls i write....... I am confused........

• Answer:

  try this: http://marketing-and-publishing.ebookorama.com/