Why is Burger King called "hungry jacks" in Australia?

Why is Burger King known as Hungry Jack's in Australia?

• And I'm sure its the same coz it has the same corporate fonts and colors, menu and taste but its known as Hungry jacks and not Burger king in Australia,Does anyone know why?

• Answer:

  The person above me is incorrect. When Burger King decided to expand its operations into Australia, it found that its business name was already trademarked by a man running a small takeaway food shop. In consequence, the Australian franchisee, Jack Cowin, was provided by Burger King with a list of possible alternative names that Australian Burger King restaurants could be branded as. These names were derived from pre-existing trademarks already registered by Burger King and Pillsbury (which was, at that time, the parent company of Burger King). Cowin selected the branding Hungry Jack's, echoing his name and sentiment. 'Hungry Jack' - without the 'apostrophe S' - was actually a Pillsbury brand, being used in the US to market pancake (flapjack) mixture. Accordingly, the first Australian franchise of the Burger King Corporation, established in Perth in 1971, was branded as Hungry Jack's. In 1986, Hungry Jack's purchased 11 failing Australian Wendy's Hamburgers locations and rebranded them under the Hungry Jack's name.