What is spin sales?

What is the best way to put a positive spin on the fact that the condohotels I'm selling are not pet friendly?

  • I am a Condominium Owner Service Manager at a beach resort in Florida. When I have a prospective buyer for the hotel, the question occasionally comes up as to whether or not we are pet-friendly. It's a hard thing to have to explain and justify to some clients; whose pet is truly like their child, that they cannot bring their "children" along when they come to stay at the resort. I'm afraid that this may be a turn off to pet owners, and that we may lose a sale over it. As with anything in sales, there is a way to put a positive spin on ANYTHING. How can I turn this "neg" in to a "pos" ... or at least a "Posi-Neg" :) Thanks!

  • Answer:

    Perhaps there is a kind of 'pet daycare' nearby? Obviously don't say kennel, but maybe you could apply to a nearby kennel to get discounts for your clients. Don't know Florida at all but if there is something like that available it might be worth looking into, especially since it's an investment property and not a full time living situation. For non-pet owners you can boast how there are no pet allergies, scratched tiles/hardwood, stains, etc. Just some thoughts...

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If a real pet lover someone is going to pay that much for a condotel, they are going to choose one that allows pets and that's all there is to it. You probably will lose sales over it, but there isn't anything you personally can do about it. Sugar coating your answer and trying to put a positive "spin" on it will only make you look smarmy. Most people prefer salespeople who are straight with them.

BoomChikkaBoom

First off as being a pet owner myself and Yes he's part of the family, my first question is "Why" don't you allow pets??? These are NOT Rented, these are Bought Homes and you should be able to have your family with you when you move in... You didn't state any Valid reasons as to Why you can't have pets... So as I see it there's no way to put a positive spin on this at all... You will either sell to someone that doesn't like nor want pets, and the people that do you won't get the sale.

MUff1N

Maybe instead of waiting for the question to arise, you can volunteer it from the get go. That way, noones time is wasted.

Wendi

Any Dogs hear stand on two legs.

Drew

i dont think there is any way to make this sound acceptable to a pet owner. your place will just not be home for them. however think of all the positives you will hear from people who dont like pets. to me---that question there would be a deal breaker to about anyone who owns or hopes to own a pet. play it up good to the other 50% population who will find that an asset though.

WORKING OLDER SMARTER BLONDE

While I agree with most of the responses...just truthfully explain that no pets are allowed...you might explain that when many people vacation in your community, they spend a lot of time enjoying the picturesque beaches and fine restaurants, and pets are not allowed at those places either. I know you do not want to blow them out of the community all together, but at least it might help them to at least consider the idea of leaving Fluffy and Spot at a long term pet sitter. Plus, you can add that they are saving money by selecting a pet free community, because of the many cleaning costs associated with "those other people" who do not care about their pet's damages. I really liked the idea of a "pet day care" - it seems reasonable.

chgteach

I don't see the need to dance around the issue. Simply state that pets are not allowed. If they want to vacation there they will have to arrange for boarding of their animals. Additional: So this is an owned property then? If I was paying that kind of money for something, I would want to do whatever I felt like doing with it; which means if I wanted to bring along a pet, I would feel entitled to it. If you are selling them the property, then you should allow pets, otherwise, don't bother marketing to pet owners.

mt_pelion

My husband and I are both in the apartment management business, and while we don't have the task of trying to sell someone a huge investment, we still are asking people to invest $12k or so for a year of where they live. This question struck me as a very good one, and since we both have pretty good sales records, we discussed this for a few hours. Both of our communities do allow pets, and that's really a tough one to get over. I can put a positive spin on not having any parking in downtown Denver, or not having washer dryers in the lofts, or having satellite TV instead of the local cable company very easily. I can overcome objections based on space, personal style, location, and price. I am a master at sidestepping questions on my demographics, the "safety" of the building, and not promising anything I can't deliver. But damn, you have stumped us with this one. We are pet lovers ourselves, and our dog is literally our child. We both agree that we wouldn't move anywhere that we couldn't bring our dog. It's like trying to buy somewhere that said we couldn't bring a kid under 18 (not that we have any, but you see where I'm coming from). The biggest problem is that there is no negotiation on your part, it's just a flat out "no". It's not like you allow cats, but not dogs - at least then people can understand that (dogs are louder with barking, need to be walked, have bigger scat, etc). You just flat out don't allow pets, period. I mean, do you allow birds? Caged animals, such as a hamster or gerbil? Those are pets...if you allow caged animals, then at least you are offering something, it doesn't sound so rigid. You could say "We welcome your caged pets in the resort, such as birds, but we have made it our policy not to allow larger animals for the comfort of all of our residents." Or something to that effect. Hmmm (warming up now), now that I read your question again, I assume that these people are not living there year round. So maybe since they are not truly living there full time, you could find a close pet daycare service and work out a deal for your guests. For instance, I have a doggie daycare service nearby that a lot of my residents use during the day so the pet won't be lonely or tear up the house, and it's pretty reasonable. You could put a positive spin on the situation by stating that while the resort is pet free, they are welcome to bring the pet with them and give thier pet a vacation as well at "XYZ Pet Resort". This way the guests can enjoy all the resort and area has to offer and ensure that the pets are not left alone and are getting good socialization and care in a professional setting. And anytime they want to go outside of the resort, they can pick up doggie or kitty and go enjoy the Florida lifestyle without going through the inconvenience of keeping the pet in the home...do you get where I'm coming from? I'm sure I rambled, but I hope I gave you at least a few ideas.

wickdsinnr

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