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Return on Investment (ROI) is composed of what two ratios?

  • Return on Investment (ROI) is composed of what two ratios? A). Profit margin and asset turnover B). Contribution margin and return on sales C). Asset turnover and return on equity D). Return on sales and asset turnover

  • Answer:

    Answer is A. Profit margin times asset turnover = ROI See the DuPont analysis at the link below...

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According to this website: http://www.investopedia.com/terms/r/ros.asp#axzz1fdcoapcn "ROI is composed of two parts: the company's profit margin and asset turnover or its ability to generate profit and make sales based on its asset base." However this website refers to ROI as "return on equity divided by assets". Other people would define ROI differently such as operating income divided by assets, or even more specific. Depending on your definition of ROI, the right answer could be different. Good luck!

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