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What are integrated marketing communications objectives on advertising?

What are integrated marketing communications objectives on advertising?

  • Answer:

    Marketing versus Communications Objectives—it is very important to emphasize to the student the differences between marketing versus communications objectives. Marketing objectives are generally stated in the firms marketing plan and are statements of what is to be accomplished by the overall marketing program within a given time period. Marketing objectives are usually defined in terms of specific, measurable outcomes such as sales volume, market share, profits, or return on investment. The achievement of marketing objectives will depend upon the proper coordination and execution of all the marketing mix elements, not just promotion.

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