What is SWOT Analysis?

The SWOT analysis of Marks&Spencer what are the external Opportunities and Threats of its food business?

• Im writting an essay about M&S. One part is asking me to do the SWOT analysis of its FOOD business and I did the first part but cant think of and External factors. Plese someone give me some hint... many thanx

• Answer:

  I've never been good at this but here goes... Opportunities Further expand it's food section into stand alone supermarkets (they are already doing this on a small basis) competing with Waitrose and other chains at the percieved "luxury" end of the market. Continue to expand M&S branded range, maybe into other consumable household products not directly food related. Maybe expand into the express food retailing market (i.e. competing with companies like Greggs etc.) Licencing/Export/Franchising the brand to other niche retailers (a la Harrods). This could increase the perception of M&S as a luxury brand. Threats No eventual introduction of external brands - people are brand loyal for many products. No late opening hours to compete with other supermarkets. Other supermarkets (Tesco etc.) similar "luxury" ranges at a fraction of the price. As most stores are central town centre, shopping at M&S could become too niche if competitors being stealing customers with competing brands. Potential for shopper attrition to competitors due to percieved high prices for many ranges. This is all I can think of - hope it helps!