What is SWOT Analysis?

What is swot analysis for UPS company?

SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.
Answer:

Strengths -Large fleet of aircraft -Known for reliability/have a good reputation -Offers different services for packages (Next Day Air, 2nd day) Weaknesses -can't think of any Opportunities -Expansion in China or India Threats -Even if the price of fuel goes up, UPS can pass that along to the customer but fuel is always a concern both in price and availability -If the government says vehicles and aircraft need to burn fuel more efficiently, UPS may have to spend money upgrading their fleet.

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