Walmart Pricing Strategy?

What type of international business strategy does walmart have?

  • Do they use the home-replication strategy, global business strategy, multidomestic business strategy, or transnational business strategy? I thought that they used a global business strategy with one centralized system but as I was researching I also found some info on multidomestic business strategy.. the site is a little fishy though. Answers and links to information are appreciated :)

  • Answer:

    Generally when a company uses the home-replication strategy for international business, they will be treading in stormy waters in that they dont know the culture, buying habits etc of the other country. In US, Walmart's strategy is buy in high volumes to sell cheap. This will work because of the number of stores they have spreadout through the country. Yet when they step outside the country, all logistical operations, partnerships, unawareness of political and government legal adherances etc come to play. So far Walmart has not been successful internationally for this reason. I am sure they are researching as well how to operate in each of the countries where they want to go because of this diffuculty.

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