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Where sales objectives are appropriate?

Where sales objectives are appropriate?

  • Answer:

    Where sales objectives are appropriate—while there are problems in attempting to use sales as objectives for an advertising and promotional campaign, there are situations where they may be appropriate, such as: • when the promotional efforts are direct action in nature and are designed to induce a more immediate response. For example many sales promotion programs have sales objectives since their goal is often to generate trial or short-term sales increases. • direct response advertising which measures success of a campaign in terms of the sales response generated by an ad. • retail advertising where short-term or direct action is sought such as during sales or special promotions. • in situations where advertising plays a dominant role in the marketing program and other factors are relatively stable.

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All companies in the business of selling, which most are, need a plan/direction with established "sales objectives" or "goals". Forecasting annual sales dollars and maintaining actual numbers monthly/quarterly gives direction to the business for the coming months. Sales forecasts and planning determine budgets/operating expenses which effects employment, income, benefits, growth/profits, and a number of dependent areas. Sales objectives allow a company to expand, provide better service, invest in better product, look into new markets. They provide the numbers necessary for continued hard work from all in accomplishing the goals. Employees are rewarded with a sense of pride, working together as a team, reaching a level together. Stay positive each day. Have a great life.

Bruce T

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