What is the Difference between Quantitative and Qualitative Research?

What is the difference between quantitative/qualitative ANALYSIS and quantitative/qualitative RESEARCH?

  • Answer:

    When you want to do quantitive analysis, you go according to the numbers. That, is if you want to detect pesticides in water, qualitative analysis will help you find the variety of pesticides in a given sample of water, whereas quantitative analysis will give you how much amount of each pesticide is present. The same terminology applies to research also. Research is when u are doing the experiements to detect the pesticide (in the above example) and analysis is when u start interpreting and analysing the data to get some information out the research.

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Qualitative research is one of the two major approaches to research methodology in social sciences. Qualitative research involves an indepth understanding of human behaviour and the reasons that govern human behaviour. Unlike quantitative research, qualitative research relies on reasons behind various aspects of behaviour. Simply put, it investigates the why and how of decision making, as compared to what, where, and when of quantitative research. Hence, the need is for smaller but focused samples rather than large random samples, which qualitative research categorizes data into patterns as the primary basis for organizing and reporting results. Quantitative research is the systematic scientific investigation of quantitative properties and phenomena and their relationships. Quantitative research is widely used in both the natural and social sciences, from physics and biology to sociology and journalism. The objective of quantitative research is to develop and employ mathematical models, theories and hypotheses pertaining to natural phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.

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