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Used women are like used cars:What do you think about this commercial?

  • "...[an] advertisement featuring a beautiful young woman -- presumably naked and lying in bed -- wearing a come-hither look and a crown of blond curls. In small print scrawled across her bare shoulder, it reads: "You know you're not the first." As your eyes drift to the bottom of the advertisement -- and the top of her chest -- you learn that it's an advertisement for BMW's premium selection of used cars. Used cars, used women -- get it?! And, finally, there's BMW's slogan in the bottom right-hand corner, which takes on a whole new meaning: "Sheer Driving Pleasure." Plenty of delightful messages are implied: Used BMWs are like soiled sexpots -- dirty but fun to drive. Or: A used BMW won't tell you to go faster or slower. It lets you drive. Maybe even: Driving a used car doesn't require protection!" http://www.salon.com/mwt/broadsheet/2008/07/16/ad/index.html .

  • Answer:

    I work in product development. Marketing is the root of all evil, not money.

Flyingho... at Yahoo! Answers Visit the source

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That's the most offensive ad I've seen since the D&G gang-bang.

Rio Madeira

wow. i don't even have words for how sexist that is. it's not funny, not witty and whoever thought of it , is an idiot.

feminooties.

bmw = bald middle-aged wanker enough said

sam

The car itself has always had sex-symbol and elite status and they are using these types of offensive ads in order to try and remind people of it. This is why I don't buy luxury cars. They often represent something more than a means of transportation.

Standing Stone

Oh charming, especially using a model that is clearly underage to promote their nasty premise. Ugh. They say that the proof of complete decline is the desperate act (can anybody say, 'Burberry hoodie'?) ~ BMW has obviously forsaken all pretensions to being a car for the sophisticated, now they're happy to just appeal to the cashed up. Cheers :-)

thing 55001

I think their car sales are so slow they are trying to lure men into purchasing them. I am annoyed at BMW at this point but "sex sells". PS Gosh I wish you would come to chat!

professorc

Q: What's the difference between a porcupine and a BMW? A: The porcupine has the prlcks on the OUTSIDE.

Tracey

It is just another way of exploiting women's bodies to sell merchandise. Obviously BMW isn't interested in selling to women. It also insults women who are sexually active, They don't even try to hide the insult, they glorify in it.

La Belle Dame Sans Merci

Bad. Just bad. It shows people who buy BMWs aren't as classy as they think they are.

CC

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