What is an example of an advertisement that uses an emotional appeal?

Thomson uses the example of the fat man on the bridge to show which of the following: a. Diverting a threat?

• 1) Thomson uses the example of the fat man on the bridge to show which of the following: a. Diverting a threat from five onto one is not morally permissible if done using means that themselves violate a right of the one. b. Murdering one in order to save five is permissible. c. Killing five by failing to act, when it is possible to act and save the five by killing one, is a violation of the one's rights. d. Diverting a threat from five onto one is permissible if done using means that violate a right of the one; the right is overridden. e. She would reject all of the above. 2）Which of the following best summarizes Greene’s views of the implications of his experiments (using fMRI machines) for normative ethics? a. They show that in some cases, it is possible to derive an ‘ought’ from an ‘is’, in particular, they show that we can derive the fact that utilitarianism is true (an ‘ought’) from the fact that pro-utilitarian judgments tend to be driven by processes that occur in areas of our brains that are normally associated with reasoning, as opposed to emotion (an ‘is’). b. They show that Kantian, deontological theories in ethics are better supported by reasoning than had previously been believed. c. They suggest that anti-utilitarian intuitions are unreliable, because they’re driven by processes occurring in areas of our brain that are typically associated with emotion, not reasoning. d. They suggest that pro-utilitarian intuitions are unreliable, because they’re driven by processes occurring in areas of our brain that are typically associated with reasoning, not emotion. e. He would reject all of the above

• Answer:

  Haha I think I'm in the same philosophy class as you. I'm also stuck on that second question, but the answer to number 1 is definitely a.