How do marketing techniques help maximise sales?

This is my assignmment ...need help...?

• Question1 Your client (Company X) has just informed you that they would like you to work on a new campaign that would assist with the marketing of their “new soft drink” product, and would prefer the Broadcast vehicle to communicate a message because of its advantages. The campaign is intended to run for two weeks. What criteria would you consider in the developing the Media plan for company X? Question 2 An electronic gadgets manufacturing firm wanted to market in India a small, hand-held electronic instrument for measuring blood pressure at home. The price of the instrument was fixed at around Rs. 3000 a piece. Being a specialty product, it was perceived to have only a limited clientele. The product was unique in the sense that it offered the convenience of constant monitoring of blood pressure at home, in office or anywhere, without having to visit the doctor. In order to prepare a cold list, an advertisement of the product, along with a coupon, was released in two leading business newspapers in Bombay. Interested individuals were asked to fill up the printed coupon and send it to the firm within 10 days to get a free booklet on management of blood pressure. A majority of the people who responded were found to be suffering from blood pressure, obesity or heart-related problems. A cold list of about 5,000 individuals was generated on the basis of filled-in coupons. Another alternative to this newspaper ad approach, as suggested by the research agency was to obtain a list of credit card holders from reputed banks such as ANZ Grindlays Bank, Citibank, Canara Bank, State Bank of India and Bank of Baroda. Question: What Sales Promotion techniques would be more appropriate for the company to market blood pressure instruments, and why?

• Answer:

  You can go to An Advertising Agency to get more information as they help in various levels. Also try speaking with people in marketing in similar fields as they can provide good info