What is Hierarchy of needs on consumer decision making process?
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Answer:
Hierarchy of needs—one of the most basic and popular approaches to understanding consumer motivation is the classic theory of human motivation popularized by Maslow. His hierarchy of needs postulates five basic levels of human needs: • physiological needs • safety needs • social/love and belonging needs • esteem needs • self-actualization needs The implications of Maslow’s hierarchy for developing advertisements that appeal to different types of needs should be discussed.
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