What is the consumer decision making process?

What is Hierarchy of needs on consumer decision making process?

  • Answer:

    Hierarchy of needs—one of the most basic and popular approaches to understanding consumer motivation is the classic theory of human motivation popularized by Maslow. His hierarchy of needs postulates five basic levels of human needs: • physiological needs • safety needs • social/love and belonging needs • esteem needs • self-actualization needs The implications of Maslow’s hierarchy for developing advertisements that appeal to different types of needs should be discussed.

Mikhel at Yahoo! Answers Visit the source

Was this solution helpful to you?

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.