What are advantages and disadvantages of integrated services?

What Advantages and Disadvantages of integrated services?

• Answer:

  Pros and Cons of Integrated Services :— It has been argued that IMC is nothing new, particularly in smaller companies and communication agencies that have coordinating promotion tools for years. The text discusses the advantages and disadvantages of the one-stop shop. 1. Advantages of integrated services • Greater control of the promotional process allows for more synergy among each of the communication program elements • More convenient for clients to coordinate all promotional efforts with one agency • Agencies with IMC capabilities can create a single image for the client 2. Disadvantages of integrated services • Synergy and economies of scale are often not achieved by a single agency handling all communication areas • Internal conflicts often arise within various departments within a large agency over areas such as advertising, public relations or sales promotion • Limits client’s ability to take advantage of specialists in various IMC areas