Why is it important to identify customer needs?

In order to create a viable market.

Without custmers you have no business no business no wages no wages no life get it?

because the customer is central to any firm. Without them you wont have a business. Identifying customer needs is one of the most important parts of marketing research as a firm can become a market leader if they identify a need that has not been met by any other company

Because they determine what you sell.

if you know what the customer wants its easy to make them happy which means happy customers and reaching good sales targets

Because if you want to offer a service/sell goods you need to know what people are prepared to pay for or put up with. The customer pays the wages when push comes to shove

So that you can better serve them in future, and improve on certain areas. If you don't fulfil customers' needs, they' will not come back to you.

in order to maximise profits and sales one needs to know customer needs.this also satisfy the customers as you give them what they need.

Customer needs are the basis of your business. Your product has to satisfy customer needs or your business won't exist. amadeus