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How do I market IT effectively?

How do you take an innovative idea to market effectively?

  • I have an idea for an innovative product, and I want to make prototypes, do tests, and place it on the market for maximum exposure so that I can collect nice royalties. Problem is that I don't have the money, equipment, or connections, and I don't want others to steal the idea or to scam me with inneffective services. How does an inventor protect and develop innovative ideas?

  • Answer:

    Here are some steps you need to take: 1. Consult a patent lawyer and check if your idea can be patented. 2. Keep extensive records tracking the development of your idea. 3. Conduct an extensive research to find out if there are similar patents. 4. Document where, how and to whom you showed your idea. 5. Do your own market research if your idea is marketable 6. Explore the possibility of developing the product yourself, or licensing someone else to make the product for you. To bring your idea to market, here are some tips from the article Getting Started: - The Ideabook = Keep a bound ideabook of your invention idea. Date your entries. - Get it Notarized = get it officially confirmed that you conceived your invention idea on a particular date, and have your notes notarized. - Seek and Search = Do your own patent search to ascertain if your invention is original and prospectively patentable. - Create the Initial Prototype = Use simple materials to rig it up, to see if it works. - Get Educated = Educate yourself on the inventing process. Go to a bookstore or inventorhelp.com and review the plethora of books written on the subject. - The Non-Disclosure Form = Agreement signed between you and anyone you reveal your invention to. Moving Ahead - Analyze Costs to Produce = Ascertain what the costs will be. - The Evaluation Process = Analyze the benefits and features, strengths and weaknesses of your invention. - Get a Professional Prototype = Have professional prototypes made, the quality of which can be shown to potential retail buyers. - Protect Your Idea = Apply for a provisional patent yourself. - The Non-Provisional Patent = Your patent attorney files your non-provisional patent application. Options for Marketing - Licensing = The inventor has the choice to license the invention to a manufacturer in exchange for a royalty percentage in sales. - Manufacturing = Manufacturing and distributing your invention entails higher financial risk but can reap greater profits. Here are some books that can help you: From Patent to Profit by Bob De Matteis Protecting Your #1 Asset : Creating Fortunes from Your Ideas : An Intellectual Property Handbook Patents and How to Get One : A Practical Handbook How to Register Your Own Trademark : With Forms Patent It Yourself Protecting Your Ideas : The Inventor's Guide to Patents

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Hi, perhaps you can try Google adwords to market your service/product. Google adwords is a text-based system for advertising on its site and its partner sites. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program. you can get a 5 detail pages information about Google adwords at : http://www.adcenter.net.cn/google-adwords-1.html Good Luck && Best Wishes!

google_market_expert

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