What is a marketing channel?

What is the definition of marketing channels and physical distribution?

• Answer:

  Marketing Channel is defined as: The term marketing channel is often used interchangeably with “sales channel” or “distribution channel”, i.e. any individual or company used in making the subject company’s products and/or services available to its customers. More specifically, a marketing channel would be any individuals or products through which the subject company conducts its marketing efforts. Channel Distribution is defined as: An organized network of agencies and institutions which in combination perform all the functions required to link producers with end customers to accomplish the marketing task.