Why Santa Claus is dressed is red ?

Santa in his red/white garb was propagated many years before the images produced for Coke. In 1822, Clement Clarke Moore, an Episcopal minister, wrote a long Christmas poem for his three daughters entitled, "An Account of a Visit from St. Nicholas." Moore's poem, which he was initially hesitant to publish due to the frivolous nature of its subject, is largely responsible for our modern image of Santa Claus as a "right jolly old elf" with a portly figure and the supernatural ability to ascend a chimney with a mere nod of his head! Although some of Moore's imagery was probably borrowed from other sources, his poem helped to popularize the now-familiar idea of a Santa Claus who flew from house to house on Christmas Eve—in "a miniature sleigh" led by eight flying reindeer, whom he also named—leaving presents for deserving children. "An Account of a Visit from St. Nicholas," created a new and immediately popular American icon. In 1881, political cartoonist Thomas Nast drew on Moore's poem to create the first likeness that matches our modern image of Santa Claus. His cartoon, which appeared in Harper's Weekly, depicted Santa as a rotund, cheerful man with a full, white beard, holding a sack laden with toys for lucky children. It is Nast who gave Santa his bright red suit trimmed with white fur, North Pole workshop, elves, and his wife, Mrs. Claus.

he was orgianally dressed in green as Saint Nick wore green robes. HOWEVER coca cola came along and put him red. various advertising campaigns later everyone dressed him in red.

he was orgianally dressed in green as Saint Nick wore green robes. HOWEVER coca cola came along and put him red. various advertising campaigns later everyone dressed him in red.