What is examining consumer motivations?

I need your help!!!?

• I am working on my essay and need some ideas. My topic is all about consumer behaviour relating to a restaurant meal. In other words, what sort of consumer behaviours happening when u have a meal at the restaurant in terms of from the point of walking at the restaurant to the point of walking out of the restaurant. Specifically, what r the motivations of having a meal at the restaurant? In addition, what r the benefits of it? In summary, what r the motivations and benefits of having a meal at the restaurant? Thank you all :)

• Answer:

  Benefits of eating at a restaurant: 1. You don't have to grocery shop for ingredients and prepare the meal. 2. You don't have to wash dishes after the meal 3. You can sometimes get a better tasting meal than one prepared yourself. The negative consequences for eating out at a restaurant 1. You usually end up eating more than is healthy because portion sizes are large at the majority of restaurants 2. You spend more money on the meal (and tip) 3. Sometimes the food in restaurants can be quite unhealthy. (high in fat, sugar, cholesterol, etc). I am a single mother and I eat out up to 10 times a week because of my hectic schedule. My motivation is simply to save time. I eat out with my son and we enjoy conversation when we eat out. From the time we enter a restaurant until we leave, we expect fast and friendly service, which we normally get. Restaurants that aren't fast and friendly don't get our business.