What is some surf technology?

I'm creating a surf label. What features does it need, in order to stand out from competition.?

• Im creating a surf label for my Design & Technology major work. I aim to do t-shirt design, product design etc.

• Answer:

  depends what your target market is-- real surfers or the wanna-be's? because your branding will depend on which market you'll serve. assuming you're not a surfer (which looks to be the case), go for the kook market and brand your product line "KOOK PROOF" as an inside joke. who knows you might end up with a winner. as for product line, consider everything that's essential for posing/preening. they may not even need to be related to actual surfing. btw real surfers don't care what brand they buy as long as the product works according to its purpose.