What are the techniques of Trade sales promotion?

How would you PR a client whose services help businesses optimize their sales/employee performance?

• Hello all, Would really appreciate your input regarding this. I work in PR and am working with a client whose predominant skill sets lie in business performance enhancement. She has a forty year career in sales, and her techniques, observations and seminars claim to enhance the performance of a company's workforce treble fold. Businesses have noticed radical performance improvements from their employees after hiring her as a consultant and she has forged a hugely successful career visiting different companies and advising them on how to break with useless conventions, introduce new techniques, reinvigorate a latent workforce - all with the objective to harness the very best from their employees. I'm trying to think of unique PR / publicity opportunities for her - aside from national and trade press, business TV and radio, etc. what inventive and imaginative PR opportunities do you think could be applied to her publicity strategy? Thank you so much in advance, this has been evading me.

• Answer:

  Try local seminars targeted at the people/companies you want to reach - after all your objective is to help them get sales, so why not set up opportunities for your client to meet potential customers.