What is the difference between fashion marketing and fashion merchandising?

What does "merchandising of a fashion line or brand," "marketing of a fashion line or brand," and ... mean?

• and "store concept?" For Fashion Marketing and Merchandising and Retail Management

• Answer:

  Marking is promoting the fashion line or brand (e.g., Prada, Versace) and that could mean a lot of things depending on the media and strategy. Buying ads in magazine, creating posters, fliers, buying ads on TV, buying ads on google, infommercial, doing some special event like a party or charity event. Merchandising is selling stuff with that fashion line or brand, e.g., Prada key chains, jewelry, shoes, dresses, etc. A store concept is just a general idea for a store like for fashion, do you want a high-end store that feminine or a mass market store, do you want a lot of lights to make it upbeat or dark and moody like for low-end youth fashion stores. Do you want loud music? Do you want clerks to be very helpful and how many sales clerks, etc.