What role does research and development play in marketing?
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What are the roles that research and development play in marketing the kind of things that research and development do in marketing
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Answer:
Research plays an important role in marketing. Companies have to research what is in style or what is the latest trend. They research what their competition is doing so they gain an edge or advantage on them. They use their research to develop a way to reach their target audience. In other words, research and development are the main two components that make a business thrive in the economy, whether good or bad.
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