How do you make your website more searchable on google or yahoo?

the standard answer is to submit your site for indexing. The more often your content updates, the more often you will be reindexed, which moves you up in page rank for lack of a better description. Page rank is google's rating of your website basically of your websites importance, yahoo has a similar forumla. There are probably a million things you can do to improve your page rank but it is important to note that nothing is more important than other sites linking to you. And the site's pagerank that links to you plays a role too, for instance a link from a page rank 9 website is worth more than probably a thousand page rank 1 links. Its a sad thing for us web geeks, much like highschool the web is based on popularity.... hard to come by for a geek ;)

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291&topic=2370419&ctx=topic http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf