What is a good marketing service to provide?

MARKETING RESEARCH QUESTION?

• Hey guys... got a huge exam tomorrow.. had a couple of marketing research questions if anybody cud answer?? first... Which of the following is least likely to be classed as a syndicate service? an omnibus survey. ACORN residential profiles. British Library. UK National cencus. What would a marketing researcher understand by "clipping service" How providers in personel service sector relieec clients of money without providing the desired service. a business to business syndicated service that provides information about companies. music studios that provide audio libraries of regularly "sampled" popular music. internet based provision of film extracts for use in advertising promotions.

• Answer:

  Not really know about UK research services but here is my best guest.. :). Syndicated means that the company sell (offer) the same data for all potential clients. The opposite of syndicated is Ad-hoc where the data will be exclusive to a particular client. So ask your self, are they selling the same?similar data to every one else, if not it definitely Ad-Hoc project. 1. Omnibus survey is not a syndicated study, it shared the the field cost but not the data. The data remain exclusive for each of the client on the "bus" 2. I guess is Syndicated (same data for everyone) 3. I guess is Syndicated (They just looking on the same database and report custom to the purchaser) 4. I guess is Syndicated... same data for everyone, probably different reporting market, but it essentially the same database. Clipping service is desk research... if they can sell the same report to others it means syndicated. the rest I do not know what is the questions :) Cheers to you hope it helps.