What is a good marketing service to provide?

Best email marketing service/software?

• What is the difference between email marketing software and service??? I need to send email blasts to a database of around 15,000 previous customers/guests. But i want more than just to be able to send an email i want it to perhaps have good design templates/wizards, mail open reports and stuff like that. I have never done this before, it has always been an IT guy who has written some program for me, all i had to do was draft the email and provide the database. But now I am running my own company and don't have an IT department I need to do it myself now. Any help and advice would be great... By the way I have been told about YMLP... are they any good? I see they offer a lot for only 3.75USD per month... but if someone can tell me of a better alternative then i will go with that... Many thanks in advance rob

• Answer:

  Unless your customers have actually opted-in to specifically receive e-mails from you, sending marking e-mails to groups of them will be considered spam, and will most likely result in instant termination of your internet service. In order to be able to market to even your own customer database, your customers must opt-in (agree) to actually receive e-mail marketing from you. You have the option of hosting such an opt-in list on your own website, or through the use of an e-mail marketing service such a Aweber, etc.