When an Advertising agency, says they carry out CRM as part of their principal activities,what does that mean?
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How does and Advertising agency or firm, define CRM activities?
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Answer:
CRM stands for customer relationship management, its a way through which a company can efficiently and effectively build customer and improve future communication.Its a tool that is needed to reach a customer in a way that instill trust and confidence in them which helps the organisation to generate profit that more and more companies are using to improve their leverage in market as the level of competition in the market increasing new height companies need to have the edge upon all the other.
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