Is mass marketing is still viable for profitable business?

Some business questions, please answer!!?

• it's not my homework or anything, i'm just preparing for a test. 1) Explain why the people's car is a good example of a massmarket product 2) Analyse two advantages and two disadvantages for European car manufacturers such as Renault, of mass marketing £2000 cars in India. 3) £2000 cars can be profitably made in India,explain why UK consumers are unlikely to benefit from similar low prices? 4) Is a cash cow (from the Boston Matrix) likely to be a price maker or a price taker? Explain. 5) Explain what form of promotion u think would work best for marketing: (merchandising, direct selling, sales promotions, PR, persausive adverts, branding..) a) a new football game for PS3 b) a small, family focused seaside hotel c) organic cosmetics for women 6) Explain why it's important for a business to distinguish between a trend and a fad. 7) Should shoppers see it as their personal responsibility to think about how a shop is able to sell a new suit for £25 or a chicken for £1.99. 8) Apart from market research, how might a large firm achieve it's goal of attempting to get closer to the consumer?

• Answer:

  4 Price taker... Explain --> cash cow... high market share and slow growth market... So you should not adjust the price much since this price you get the high market share already and the market has a low growth ... just grab the money from the business. 5 a merchandising b pr c persuasive ad and branding