•How can Web sites, social media, and advertising on the Internet?
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be used along with customer databases to develop long lasting profitable customers?
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Answer:
On the internet you can use social media marketing or paid advertising to drive quality traffic to your website. On your website make sure you have an opt-in form set up with an autoresponder, the purpose of an opt-in form is to collect visitor's name and email in exchange for a free newsletter which is send automatically with an autoresponder. Make sure to provide valuable free content to your subscribers so they keep coming back for more. If your subscribers see the value you have to offer from your free content, eventually they would want to do business with you sooner or later. The idea is to build your list of database so that you can market your product to them or you can market affiliate product that you feel would help solve their problem and add value to their lives.
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