Anyone know any good books about Marketing proposals, techniques, etc?? THANKS!!!?
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I got a job with a woman's health, beauty, fitness magazine and I want to brush up on my merchandising and marketing .... anyone know of any good books that help??
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Answer:
Any book by David Oglvy he's the master. However, if you are in marketing to promote the magazine and need some great in the field ideas to make a big impact there's a great promotional products company that is great with helping marketing reps come up with great ideas. The company is Promologic. Thier website is www.promologicllc.com. (866) 892-2690. They started a facebook page dedicated to marketing people looking for great ideas.
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